Braze, Inc.
StreetZero Signal 67
About Braze, Inc.
Braze, Inc. is an American cloud-based software company based in New York City. It is a customer engagement platform used by businesses for multichannel marketing. Braze was co-founded as Appboy in 2011 by Bill Magnuson, Jon Hyman, and others, and rebranded to Braze in 2017. The company launched Braze Alloys in 2018, a network of integrations with partners like Segment, mParticle, and Amplitude.
LATEST FUNDINGRule 144
$8.6M
Announced 2026-10-20
TOTAL RAISED$175M
IN THE NEWS
EMPLOYEES—
FOUNDED2011
HQNew York, NY, United States
Industry
Public Equity (NASDAQ)
Tags
B2BSaaSCustomer EngagementPublic
Key highlights
- Raised $175M across 8 rounds before going public on NASDAQ:BRZE in 2021.
- Rebranded from Appboy to Braze in 2017 after Series D.
- Launched Braze Alloys integration network in 2018 with partners including Segment and Amplitude.
- Institutional investors hold over 50% of shares post-IPO.
- Operates as a comprehensive customer engagement platform for real-time multichannel marketing.
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