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FireFly Robotics, Inc.

ManufacturingRoboticsAgTechTurf Management
πŸ“ Salt Lake City, UT, USAβ€’ Founded 2010
StreetZero Signal 65
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About FireFly Robotics, Inc.

FireFly Robotics, Inc. (formerly FireFly Automatix, Inc.) is a robotics company pioneering automation and electrification in turfgrass management since 2010. The company’s product portfolio is manufactured in Salt Lake City, Utah, and includes Manned Robotic Harvesters (MRH) and the Autonomous Mowing Platform (AMP), featuring all-electric, robotic mowers. Supported by proprietary software, patented mechatronic systems, and a vertically integrated ecosystem of parts, services, and analytics, FireFly's solutions address critical labor, financial, and environmental challenges in turfgrass farms, golf courses, and sports turf facilities.

LATEST FUNDINGPrivate Placement
$3.4M
Announced 2026-10-13
TOTAL RAISED$21.02M
πŸ”’

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Key highlights

  • Rebranded from FireFly Automatix, Inc. to FireFly Robotics, Inc. to emphasize robotics focus.
  • Total funding raised is $21.02M across 14 rounds with latest Unattributed-VI of $2.42M in December 2024.
  • Manufactures MRH and AMP robotic mowers and harvesters in Salt Lake City, Utah.
  • Targets turfgrass farms, golf courses, and sports facilities with electric autonomous solutions.
  • Backed by investors including Paycheck Protection Program and Luxstone Group.

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