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Ibotta, Inc.

Public Equity (NYSE)Performance MarketingDigital PromotionsPublic
๐Ÿ“ Denver, CO, United Statesโ€ข Founded 2012โ€ข 800 employees
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About Ibotta, Inc.

Ibotta, Inc. is a technology company that allows consumer packaged goods (CPG) brands to deliver digital promotions to millions of consumers through a single, convenient network called the Ibotta Performance Network (IPN). The IPN enables marketers to influence what people buy, and where and how often they shop, while paying only when campaigns directly result in a sale. Built and headquartered in Denver, Colorado, it operates as a performance marketing platform for digital consumer promotions. American shoppers have earned approximately $1.8 billion through the platform.

LATEST FUNDINGRule 144
$12K
Announced 2026-10-21
TOTAL RAISED$97.6M
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EMPLOYEES800
FOUNDED2012
HQDenver, CO, United States
Industry
Public Equity (NYSE)
Tags
Performance MarketingDigital PromotionsPublicCPG

Key highlights

  • Total venture funding reached $97.6M across 7 rounds ending with Series D in 2019.
  • Completed NYSE IPO in April 2024 under ticker IBTA at $88 per share.
  • Operates Ibotta Performance Network connecting CPG brands with over 200 million consumers.
  • Headquartered in Denver with approximately 800 employees.

Source document & SEC filing

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